TL;DR:
At FinOps X 2025, one thing was clear…… managing cloud costs isn’t enough anymore. Organizations are urgently working to understand and control technology spend across SaaS, data centers, AI workloads, and more. The FinOps community is shifting from tracking costs to connecting technology investments to business outcomes. Combining FinOps with Technology Business Management (TBM) is key to this evolution, helping teams go beyond bills to measure value. The time to act is now!
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Have you ever felt like technology costs are a moving target? You are not alone, and at FinOps X 2025, it was clearer than ever that simply keeping cloud bills in check isn’t enough anymore.
This year’s conference felt different than last year. The questions we heard were not only focused on cloud anymore, but on how to make it work beyond the cloud, across SaaS, data centers, and obviously AI. People were sharing challenges: growing SaaS sprawl, surprise costs from new AI workloads, or data center expenses no one knew how to untangle. These were not theoretical problems. They were urgent, and they were everywhere.
What struck us most was the shift in mindset we saw firsthand. FinOps is no longer only focused on cloud transparency and savings. It is becoming the way organizations plan, measure, and steer technology investments as a whole. But what many miss is that success here isn’t just about tools or dashboards. It’s about building capabilities and processes so organizations can move from tracking costs to understanding the value of technology.
That is why combining FinOps with Technology Business Management (TBM) is so powerful. Together, they help teams see beyond month-to-month bills and start connecting technology spend to business outcomes. It’s not just about getting today’s numbers right; but rather about creating an understanding of Total Cost of Ownership and explaining business value.
We saw this shift reflected in almost every conversation at our booth: last year people were curious to understand what we are doing with FinOps outside of cloud. There was not a clear sense of urgency. This year people came to our booth with specific problems they were trying to solve. How do I calculate the Total Cost of Ownership of my multi-cloud strategy? How can I handle my labor cost? How do I cost out my data center and compare my on-prem cost to my cloud cost?........ there was a clear sense of urgency. Now is the time to start solving these problems!
This conference showed us a community that’s evolving fast, from focusing on cloud costs alone to mastering the economics of the entire technology landscape. As we keep building our practices and supporting organizations on this journey, we’re excited to help more people move from cost control to real strategic insight.
Thank you to everyone who made FinOps X 2025 an event to remember. We look forward to continuing the conversations and working together to push FinOps into its exciting next chapter!
If your organization is still relying on spreadsheets or manual reports, now is the time to evolve. Today’s FinOps is real-time, collaborative, and a critical lever for competitive advantage!
Feel free to leave a comment or ask a question, our team is always open to thoughtful discussions and exploring new ways to support you.